Excellent post from Duncan Brown of Influencer50. I agree that the traditional awareness/familiarity/consideration/purchase/loyalty model just doesn't apply any more - McKinsey's new version says that awareness isn't even a prerequisite for consumer decision making. Worth reading Duncan's full post.
I've spent 24 years in PR, marketing communications and journalism - always aiming to be at the forefront of PR innovation.
According to journalist Jack Schofield at The Guardian, I was the second PR person in the UK to begin sending press releases via e-mail in 1991 (hat tip to then Apple UK PR Manager Frank O'Mahoney who beat me by a few weeks).
In 1995, I helped organise Compuserve's historic first ever worldwide online multimedia interview with Mick Jagger of the Rolling Stones (I was also Mick's computer "keyboard player" on the night).
Technology and business journalist Sally Whittle has described me as the "de facto godfather of PR blogging" in the UK: http://escherman.wordpress.com
My latest venture - escherman - thus aims to combine powerful digital marketing techniques such SEO, multi-variate testing and social media with traditional content-led PR skills to provide highly effective and measurable benefits to clients.
Specialties
Digital PR, online PR, strategic communications consultancy, senior level media relations, digital marketing, online marketing, SEO, social media,Twitter.
